By: Shandesh Chaudhary Topics: Make Money Online
Facebook ads have transformed the way we make money with our website. We have our ads set up so that we always make more money than we spend, and always have a positive return on investment.
It could be anywhere from 20% to 400% depending on what we’re advertising.
Needless to say, it’s worth sharing with you guys.
We’ve learned everything we know on this subject from Brian and Scott Moran at Get10kFans and their Facebook Ad Academy course.
If you haven’t already, I would suggest reading my ‘Top 10 Facebook Advertising Mistakes To Avoid‘, as it will start you on the path to making money more before you’ve even started.
Lets say you’re selling a $100 (for the sake of round numbers) digital product online. Every sale makes you $100 clear profit.
So long as you spend less than $100 on advertising that product (and make a sale), you’re making a positive return on investment.
Just how much that return on investment is all comes down to how you market the product.
So how do you advertise the product?
Advertising Option 1
We’re first going to look at a popular technique of collecting emails first, and then redirecting people to sales pages, and chasing them up with emails.
Step 1 – Collect The Email
You set up a Facebook ad campaign to advertise a free ebook / report / course, in return for someone’s email address. This can be done with a page template in OptimisePress, and a whole host of other software.
When they enter their email address, they get added to your list, and the first followup email they receive contains the free offer.
Step 2 – Direct Them to a Sales Page
You have their attention; don’t waste it.
You can automatically redirect your leads when you collect their emails. Either when they enter their details, or confirm their email address. This is when you want to send them to a sales page.
I send people to my sales page, only I change the video to include a small introduction so that I can connect with people, rather than just saying ‘Here, buy my stuff before you’ve even received the free stuff I promised you.’
This is called a thank you video, and my introduction goes a little something like this:
“Hey, thanks for signing up for your free ebook, it’s on its way to your email inbox, but real quick, while I’ve got you here…”
And then I lead into a sales pitch.
That’s just one way of doing things though.
You could send people to a one-time-offer page, where they can a limited discount on a product if they purchase within the next hour.
Or you could send people to an affiliate page.
Or you could send them to a page with a bunch of discount codes for multiple affiliate products.
I’ve tried all three, and I prefer the first method as I can easily do the other methods later on through email too.
The possibilities are endless, and you should test for yourself, but there’s one thing that they all have in common: each page is monetized.
This means that the traffic you’ve paid money for is then being sent to pages which will make you money.
Step 3 – Add Them to an Auto-responder
You’re only going to make an initial return on investment from a handful of people in step 2, so it’s important that you keep in contact with these leads, providing them with a mixture of content and sales.
Because there’s still loads of money in that list.
Auto-responders are a different subject altogether though.
The Cost
Lets say for example that it costs you 20¢ a click to send someone to your squeeze page from Facebook.
And that your conversion rate on the squeeze page is 40%.
That means that for every dollar you spend, you will get two leads.
50¢ a lead, if you will.
Now, looking back at our $100 product, we know that for $100 we can get 200 people to our sales page, while collecting 200 emails at the same time.
All you need to do is ensure that your page converts, your offer is great, and you’re targeting the right people on Facebook.
If you can get everything right, and one in every 100 people purchases your product, you will double your money.
It’s that simple.
It’s not always that easy, but it is that simple. The most important factors here is making sure you have an offer which converts, and you’re targeting the right people.
If you can get that right, you’ll be laughing.
Of course, you can completely skip step 1 and 3, and send people directly to your sales page, but I find it’s best to build a list at the same time.
After all, the money is in the list.
But lets look at that option now.
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